Questions of signs

How many people walked past a board or a sign without seing it? How many people saw information but didn't give any attention to it? How many people tried to understand a message but never did?

More and more purchasing decisions are taken in the stores.
First task is to grab attention. Put your information in the right place. Better to have a poor message in the right place than a wonderful one but invisible.
Then deliver a clear message, easy to read and easy to understand. Customers should not spend even one minute to catch your point.
Respect the order and levels of  reading and coordinate all your messages even more if they are grouped. If your message is not understandable or if you give too much information, you will loose your readers and turn your action into a flop. "Too much information kill information".

Which promotion for which product?

Last but not least: control! Make sure that your message is the same everywhere in your entire store...till the very last moment: check-out.

Same day, same department...

 L.K.