School for customers

Hypermarkets НАШ in Russia understood that customers need to be educated. They have to know small things before going and shopping in НАШ stores. What is the difference between "наша цена", "шок цена", "наш продукт", "ещё дешевле"and "новинка", all these signs that you can find dispatched in the stores?
You can get all needed information on their site  http://www.7cont.ru/ ...No, it is not a mistake, I am talking about НАШ. Company "The Seventh Continent" has several stores including  НАШ. That is why as well you can find НАШ products in Seventh Continent stores or why you get Seventh Continent magazine in НАШ stores...question of positionning...
To avoid confusion and to make sure customers know all benefits they can get with НАШ, here are some explanations (source: http://www.7cont.ru/) :
"наша цена": more than 1000 products in НАШ hypermarkets are at minimum price. Every month the list of products is changing...
"шок цена" : simply products that are are really incredible low prices
"наш продукт": special assortiment of products with best prices in their category
"ещё дешевле": НАШ is decresing prices on most actual products for a short period of time
"новинка": dedicated to show increase of  НАШ offer.

Can be as well added at this period of time 2 other special offers: "Russia!Victory!" and "Dishes from Italy" with special prices, gifts...

Now you have everything in hands..good luck!

L.K.