RETAIL>Mosmart stands out!

Still with a clear positionning (cf article on Mosmart free labels) Mosmart launched a new outdoor communication: clear, simple, effective. On a white background, just one product name or very basic picture of the product and one  very attractive price (visible and low). The message is clear (since there is only one): Mosmart offers very low prices. A real nice stroke of advertising! Others have better be careful...

Communication>Flying logos: the FLOGOS®.

"It's not a plane, it's not a bird, it's a Flogo". Flogos are new ecological and playful supports of communication : flying in the air during 30/40 mn, they are a new way to market your event or your business or advertise products. Already used in the US, in UK, Canada...they are arriving in France. Who will be the first to use it in Russia?

Flogos France

Загружено Flogos. - Смотри новое креативное видео

COMMUNICATION>Should You Create A Buzz Campaign Based On Cash Distribution?

Long ago marketers have been using money based direct-marketing incentives to motivates consumers:

- Discounts or coupons have a virtual money value available for buying a specific good / service at a specific time
- Cash-back is Real money that is credited back on your account for a specific purchase.

The techniques are different but the final price paid for the purchased item and the money you have left in your pocket after all are exactly the same. In February 2009 a web cash back company (www.bailoutbooth.com) has decided to go one step ahead. They asked themselves: should we invest our half a million dollars budget to get one 30 seconds TV commercial during the Super-bowl final to reach our targeted audience and create awareness? 90% of marketers would have said “yes, let’s go”, but Bailoutbooth marketing team came up with a complete other idea that had create one of the bigger buzz of the year: The entire communication budget will be distributed in cash in New York’s streets. “Cash booth” were installed in different part of the city and people will queue to receive 50$ or more. In just 2 days media from all around the world started to spread the word about this cash distribution. Since then, many companies have tried to implement cash distribution techniques to generate the buzz around their brand with more or less success. So is the Cash distribution a good instrument to create awareness and leverage sales or just a fad?