On September 30, 2010, a new store opened in Altufevo: SELGROS CASH&CARRY. SELGROS already had 4 stores in Russia including now 2 in Moscow (the first one opened in Vnukovo in March 2010). FEGRO / SELGROS (from Germany) is an international network of wholesalers offering a wide range of food (more than 20,000 items of food)and nonfood products at competitive wholesale prices. SELGROS stores (to 10,000 square meters) as a format, could be compared to METRO stores.
SELGROS Altufevo is located in the same catchment area as Auchan (2mn), and is crossing METRO area (5mn by car): competition is increasing...And the number of clients there on Friday at 9.00 in the morning shows that SELGROS is already attractive.
We appreciated opening hours (24/24), easy access, the way of registration (simple, quick and easy), the large range of nonfood products, signage, marketing operations (we received a 10% coupon when presenting our receipt at the service desk, valid next January in SELGROS) .
We less appreciated store plan (messy and confusing for such a big surface), congested aisles (somewhere forgivable due to an 24/24 opening), food sectors (less qualitative and closer range of products than in METRO stores), back to town (turn left at the intersection prohibited).
Let's go and make your own opinion...
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