Developing and managing your client capital: this is one of your daily stakes. Client is the key and he has to be satisfied; everybody now knows it and understands why. Difficulty lies in what should be done to achieve best client satisfaction. The notion of service seems here to be in the middle of discussions.
21/02/2010
3 Ways To Use Web 2.0 As An Early R&D Tool
As you already know the best communication campaign on earth will not help a product with a bad distribution. Vice versa an optimal distribution will not help a product which does not meet consumers need. So any company needs engineers from one side to create a viable product and commercial team from the other side to make it available. Marketing team studies the market and create the claim that shall make people need and buy the product. This system is clear and has been working for years.
10/02/2010
Special prize for "Домбытхим"company!
Brand "FLAT" is belonging to this wonderful and successful company "Домбытхим" http://www.dombeetchim.ru/ (just have a look) and I am happy to welcome its small sister, brand "L'Amour", specialized in body cosmetics like hands soap-gel, shower cream-gel... with as usual, very interesting packaging.
Just be careful not to do "cross- packaging" between those two brands (hands soap-gel and cleaning gel for wash-basin): this could spoil "L'Amour" image and make people think that formula inside are as well the same...
Negative impact on shoppers’ behavior
A lot of consumers’ studies about stores' environment do focus today mainly on positive impacts on shoppers' behavior; it might be worthwhile to spend some time on negative ones as well. Unpleasant feeling, discomfort during shopping time, might result from several direct causes like crowd, dirtiness... and those will immediately affect sales. I would like to focus on those hidden messages received or felt by customers in stores, which turn their shopping time into real stress.
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