ДОМБЫТХИМ: one year later...

We kept in mind all the products developed by company ДОМБЫТХИМ (Flat products line). Where are they now and what's new?

You will find a new line of cosmetics (body cream, body wash gel, shampoo..) under the name «Боярушка», contained in a Russian doll bottle.

Another line of cosmetics, "Морская", dedicated to the sea, raised also our attention.
It seems that the company turned the originality of its packagings (aside prices) into competitive advantage.

Well done! We will still follow this company...

Products- ПЯТЬ ПЛЮСОВ

Did you already buy products under the brand "ПЯТЬ ПЛЮСОВ" or this name does not mean anything for you? Then take your car and go to one of X5 group supermarkets (Perekrestok, Karoussel or Piaterothcka) as those products are exclusive for X5 Retail Group. You will find a wide assortiment of ПЯТЬ ПЛЮСОВ products: pizzas, pelmenis, pastry, frozen food...As written on products, this is not simply a brand. "ПЯТЬ ПЛЮСОВ" is a brand covering high quality products (Товары высокого качества).  But what does this name mean?

 This means that for each products you have 5 good reasons to buy it. For example if you buy a ПЯТЬ ПЛЮСОВ 4 cheeses pizza, you are ensured to get:
+ сырная начинка (cheese..)
+ тонкое тесто (thin pastry)
+ не содержит ГМО (without GMO)

+ готова за 10 минут (ready in 10 mn)

+ выгодная цена (attractive price)- a cheese pizza costs ~91 roubles

And that's true, just try it and remember this colored logo!

Product- Group Senoble entered the Russian market

Retail Group N.V., крупнейшая в России розничная компания по объемам продаж, в рамках реализации подписанного в октябре соглашения с французской компанией Senoble, объявляет о начале производства во Франции йогуртов и десертов под брендами Bio∙Plus и Dessert∙Plus для сетей «Перекресток», «Карусель» и «Пятерочка».

  

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French group Senoble entered the Russian market with yogurts and desserts under the brands "Bio Plus" and "Dessert Plus". Those products will compete with Danone products, already on the markets for years, and as well with all other "private labels" (MDD) products. Bio plus yogurts and Dessert Plus products are already available in supermarkets Perekrestok (X5 Retail Group). X5 Group reinforces again its position on the Russian retail market. Well done!



PRODUCT: Semper's baby food

Semper is one of the brands of Hero Group, an international foods group founded in Switzerland. Semper has been producing baby food for 70 years now and export baby food on the Russian market. Here, the offer is a little bit boring : you can find only very simple products (what should be what customers want), "mono-products" like simple puree (with few ingredients) stocked in a baby jar. You can find as well baby food cans but this is not very sexy and attractive...Semper launched on this very "poor" Russian baby food market another type of packaging (that you can find in other countries) : a plastic cup, easy to take away. Thank you Semper!

For more information: http://www.semper-info.ru/ 

PRODUCT: Nestle at T- Time...

 We already knew Nespresso machines and its coffee capsules. With the same recipe,Nestle enters the tea market and launches pioneering tea machine system Special T by Nestle and its aluminium capsules (http://www.special-t.com/). A selection of 25 tea varieties from China, Japan, Sri Lanka, India and South Africa for women over 35 years, generally using tea bags. Unfortunately, available only on internet ... and only on the French and Swiss markets for the moment. Wait and see ...

Special prize for "Домбытхим"company!

Remember some times ago, we promoted all "FLAT" products (specialized in home cleaning) for their large range of creative packaging.
Brand "FLAT" is belonging to this wonderful and successful company "Домбытхим" http://www.dombeetchim.ru/ (just have a look) and I am happy to welcome its small sister, brand "L'Amour", specialized in body cosmetics like hands soap-gel, shower cream-gel... with as usual, very interesting packaging.


Just be careful not to do "cross- packaging" between those two brands (hands soap-gel and cleaning gel for wash-basin): this could spoil "L'Amour" image and make people think that formula inside are as well the same...