PRODUCT: Semper's baby food

Semper is one of the brands of Hero Group, an international foods group founded in Switzerland. Semper has been producing baby food for 70 years now and export baby food on the Russian market. Here, the offer is a little bit boring : you can find only very simple products (what should be what customers want), "mono-products" like simple puree (with few ingredients) stocked in a baby jar. You can find as well baby food cans but this is not very sexy and attractive...Semper launched on this very "poor" Russian baby food market another type of packaging (that you can find in other countries) : a plastic cup, easy to take away. Thank you Semper!

For more information: http://www.semper-info.ru/