16/11/2010

FLOP OF THE WEEK: СИНИЙ ТОВАР...


Decathlon in Moscow: when internal language kills communication...

In November Decathlon launched an advertising campaign about some of its "blue products" for winter...Here an example of Decathlon "blue product" : a red fleecejacket...Well done!!!
Moreover, when Decathlon in Russia is not that much well known as a brand of sportsgoods, shall Decathlon really communicate on "blue products" (that means nothing for people here) or better on its brand Decathlon?

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