07/12/2010

Auchan Altufievo: back on stage?

For some time Auchan Altufievo was declining: aging and dirty store, in an not so attractive mall, offering narrower ranges of products (out of stock ?), ... Add to that a really unconvenient access (near the Dmitrovsskoe chosse): better go to Perekrestok ( т.ц. Маркос Молл) which just opened on Altufievo street or in НАШ hypermarket, which is located 5 minutes from Auchan. But I must admit that  Auchan Altufievo made visible efforts to improve its store. Finally! Buildings here are declining fast (due to the nice climate..), competition is not sleeping and customers are not loyal ...
So, what's new?
Extension of non-food department, reorganization by universe (eg textile department, with reinforcing the presence of  Auchan brand  "In Extenso" ), new plans (the ray video games), new sectors and more qualitative merchandising : Auchan Altufievo is coming back on stage.

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