ЦЕНА СНИЖЕНА!

Decathlon announced its "falling prices" and you can see it on the main roads of Moscow and in Decathlon stores. How do they communicate on it? Former price is indicated on the top of the ad in small font, then the level of decrease (-17% for example) and of course more visible the final and attractive price.


Those who passed near this advert did certainly miss some information: difficult to catch all that in less than a second. Fortunately the final price is immediatly visible and associated with one product. But what is the purpose of this technique? Tell customers that the prices were high in Decathlon until then? Announcement of a stock problem? New positioning? Highlighting a simple and attractive low price is not a better and more effective way for outdoor communication?
But why make it simple when you can make complicated ...
In communication basic principles should be followed anywhere: simple, immediatly visible and understandable. Be carefull with localization: what works in a country does not necessary in another.