My name is "TITBIT"

Here is a good example of the importance and difficulty to define a brandname.

The Russian company Alpintex, specialised in petfood, had certainly in mind the marketing basics when defining the name of its products line for dogs, TITBIT: short name, easy to pronounce and remember... And with an English name, products TITBIT will be easier to export ... except maybe into France ...
Add to that the choice of the dog on the packaging...we will not avoid the flop....