My name is "TITBIT"

Here is a good example of the importance and difficulty to define a brandname.

The Russian company Alpintex, specialised in petfood, had certainly in mind the marketing basics when defining the name of its products line for dogs, TITBIT: short name, easy to pronounce and remember... And with an English name, products TITBIT will be easier to export ... except maybe into France ...
Add to that the choice of the dog on the packaging...we will not avoid the flop....

BRANDS>Product launch : гамма d'aucy KIDS

Company d'aucy developed its offer and recently launched in Russia its range of products dedicated to children: d'aucy kids. They are first to present vegetables tins to this market segment in Russia, designed specially for children: healthy products with vitamins, produced in France, with an attracting packaging linked with the target and positionning. Hope to meet them soon in all super- and hypermarkets!