My name is "TITBIT"

Here is a good example of the importance and difficulty to define a brandname.

The Russian company Alpintex, specialised in petfood, had certainly in mind the marketing basics when defining the name of its products line for dogs, TITBIT: short name, easy to pronounce and remember... And with an English name, products TITBIT will be easier to export ... except maybe into France ...
Add to that the choice of the dog on the packaging...we will not avoid the flop....

Products- ПЯТЬ ПЛЮСОВ

Did you already buy products under the brand "ПЯТЬ ПЛЮСОВ" or this name does not mean anything for you? Then take your car and go to one of X5 group supermarkets (Perekrestok, Karoussel or Piaterothcka) as those products are exclusive for X5 Retail Group. You will find a wide assortiment of ПЯТЬ ПЛЮСОВ products: pizzas, pelmenis, pastry, frozen food...As written on products, this is not simply a brand. "ПЯТЬ ПЛЮСОВ" is a brand covering high quality products (Товары высокого качества).  But what does this name mean?

 This means that for each products you have 5 good reasons to buy it. For example if you buy a ПЯТЬ ПЛЮСОВ 4 cheeses pizza, you are ensured to get:
+ сырная начинка (cheese..)
+ тонкое тесто (thin pastry)
+ не содержит ГМО (without GMO)

+ готова за 10 минут (ready in 10 mn)

+ выгодная цена (attractive price)- a cheese pizza costs ~91 roubles

And that's true, just try it and remember this colored logo!

Product- Group Senoble entered the Russian market

Retail Group N.V., крупнейшая в России розничная компания по объемам продаж, в рамках реализации подписанного в октябре соглашения с французской компанией Senoble, объявляет о начале производства во Франции йогуртов и десертов под брендами Bio∙Plus и Dessert∙Plus для сетей «Перекресток», «Карусель» и «Пятерочка».

  

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French group Senoble entered the Russian market with yogurts and desserts under the brands "Bio Plus" and "Dessert Plus". Those products will compete with Danone products, already on the markets for years, and as well with all other "private labels" (MDD) products. Bio plus yogurts and Dessert Plus products are already available in supermarkets Perekrestok (X5 Retail Group). X5 Group reinforces again its position on the Russian retail market. Well done!



FLOP OF THE WEEK: СИНИЙ ТОВАР...



Decathlon in Moscow: when internal language kills communication...

In November Decathlon launched an advertising campaign about some of its "blue products" for winter...Here an example of Decathlon "blue product" : a red fleecejacket...Well done!!!
Moreover, when Decathlon in Russia is not that much well known as a brand of sportsgoods, shall Decathlon really communicate on "blue products" (that means nothing for people here) or better on its brand Decathlon?